{"id":1462,"date":"2023-07-14T14:24:12","date_gmt":"2023-07-14T14:24:12","guid":{"rendered":"https:\/\/gb24.eco.de\/csa-live-webinars\/"},"modified":"2025-07-02T13:18:33","modified_gmt":"2025-07-02T13:18:33","slug":"csa-email-summit","status":"publish","type":"page","link":"https:\/\/gb24.eco.de\/en\/events\/csa-email-summit\/","title":{"rendered":"CSA Email Summit"},"content":{"rendered":"\n
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CSA Email Summit 2024 \u2013 Trust Fuels the Future<\/h1>\n\n\n\n
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40 years of email in Germany \u2013 20 years of CSA<\/h2>\n\n\n\n

To mark the 20th<\/sup> anniversary of the Certified Senders Alliance (CSA), over 180 email experts from 20 countries gathered at the CSA Email Summit 2024 in Cologne. The three-day event took place at the Wasserturm Hotel \u2013 a unique venue with historical flair. A special highlight was the evening event with a BBQ, which provided the perfect setting for informal dialogue and networking.<\/p>\n\n\n\n

Julia Janssen-Holldiek, Director of the CSA, opened the event with a quote from Professor Michael Rotert, who received the first email in Germany 40 years ago. The CSA was founded in 2004 to create a protected space for legitimate email and today has over 100 certified senders and 45 partners.<\/p>\n\n\n\n

Professor Rotert wished for \u201cless spam\u201d, which met with broad approval from the audience.<\/p>\n<\/div>\n\n\n\n

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Trust fuels the future of email as we enter the age of AI and assistants<\/h3>\n\n\n\n

Alex Charles, CPO of 1&1 Mail & Media, shed light on the future of email in the context of artificial intelligence (AI) and digital assistants. Despite the digital transformation, email remains the most trusted communication channel. To ensure the relevance of email for the next generation, Alex called for a quiet revolution focused on better communication and the integration of personal AI.<\/p>\n\n\n\n

Post-mortem on open rates<\/h3>\n\n\n\n

Raymond Dijkxhoorn (SURBL) and Jakub Olexa (Omnivery) warned against the distortion of open rates by non-human interactions. They advocated for transparent tracking links and the development of new KPIs such as conversions and engagement to better measure the actual success of email campaigns.<\/p>\n\n\n\n

Enhanced feedback loops<\/h3>\n\n\n\n

Tobias Knecht, CEO of Abusix, explained how feedback loops can improve communication between senders and recipients and help build trust. The introduction of the Complaint Feedback Loop (CFBL) header enables better collaboration to enhance deliverability.<\/p>\n<\/div>\n\n\n\n

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Scoring with trust: How innovation and quality shape the Bundesliga\u2019s B2B2C marketing<\/h3>\n\n\n\n

Dennis Galejski (DFL) and Bjoern Koester (Webstrategy) shared insights into how innovation is driving the Bundesliga\u2019s B2B2C marketing. Effective communication, consistency and trust are critical to success.<\/p>\n\n\n\n

From blind trust to brilliance<\/h3>\n\n\n\n

Janine Hummel (Front Row Germany) emphasised that trust in email marketing should be based on knowledge rather than blind confidence. She advocated a collaborative approach and breaking down departmental silos to increase campaign effectiveness.<\/p>\n\n\n\n

How CSA complaint monitoring foiled a bot attack<\/h3>\n\n\n\n

Sarra Papadopoulou (Sitecore) reported how CSA Complaint Monitoring helped repel a bot attack and safeguard sign-up forms. Sitecore implemented a security wall featuring measures such as CAPTCHA and rate limiting.<\/p>\n<\/div>\n\n\n\n

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The basics of a data-driven performance plan<\/h3>\n\n\n\n

Kevin Steba, CEO of SEIN\u014d, explained that optimising resources and budgets is vital to a successful performance plan. KPIs support informed decision-making and strategic resource allocation.<\/p>\n\n\n\n

Decoding email UX: The science of user attention<\/h3>\n\n\n\n

Gabriel Gastaud (Viaretina) outlined how email user experience (UX) affects user attention. Load times, design and clear calls to action are essential for conversions. AI-based eye-tracking technology provides valuable insights in this area.<\/p>\n\n\n\n

Good and bad practices observed by anti-spam and mailbox providers \u2013 and which to follow<\/h3>\n\n\n\n

Axelle Allouch (Orange) and St\u00e9phane Decamps (Vade) discussed how anti-spam and mailbox providers distinguish between good and bad practices. They highlighted the need for trust from email service providers (ESPs) and recommended that senders maintain transparency and ensure clear identification of their emails for both recipients and filters.<\/p>\n<\/div>\n\n\n\n

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Protecting your brand messaging with PostNL<\/h3>\n\n\n\n

Martijn Groeneweg (DMARC Advisor) and Koen Wackers (PostNL) addressed the protection of brand communications. DMARC blocks illegitimate email, and BIMI enables the display of trusted senders\u2019 logos in inboxes. PostNL uses BIMI to combat phishing.<\/p>\n\n\n\n

Domain reputation as the future anchor of trust<\/h3>\n\n\n\n

In the closing panel, Sebastian Kluth (CSA) moderated a discussion on the role of domain reputation in establishing email trust. Arne Allisat (1&1), Marcel Becker (Yahoo), Petra Maelzer (Inxmail) and Seth Charles (Iterable) stressed the importance of transparent communication, appropriate visual elements and customer education in strengthening trust in email.<\/p>\n<\/div>\n\n\n\n

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CSA Email Summit 2024 \u2013 Trust Fuels the Future 40 years of email in Germany \u2013 20 years of CSA To mark the 20th anniversary of the Certified Senders Alliance (CSA), over 180 email experts from 20 countries gathered at the CSA Email Summit 2024 in Cologne. The three-day event…Read More<\/a><\/p>\n","protected":false},"author":20,"featured_media":0,"parent":1482,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1462","page","type-page","status-publish","hentry"],"yoast_head":"\nCSA Email Summit - eco Gesch\u00e4ftsbericht 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gb24.eco.de\/en\/events\/csa-email-summit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CSA Email Summit - eco Gesch\u00e4ftsbericht 2024\" \/>\n<meta property=\"og:description\" content=\"CSA Email Summit 2024 \u2013 Trust Fuels the Future 40 years of email in Germany \u2013 20 years of CSA To mark the 20th anniversary of the Certified Senders Alliance (CSA), over 180 email experts from 20 countries gathered at the CSA Email Summit 2024 in Cologne. 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