{"id":1745,"date":"2023-06-20T14:04:35","date_gmt":"2023-06-20T14:04:35","guid":{"rendered":"https:\/\/gb24.eco.de\/association-communication\/"},"modified":"2025-07-01T12:43:57","modified_gmt":"2025-07-01T12:43:57","slug":"association-communication","status":"publish","type":"page","link":"https:\/\/gb24.eco.de\/en\/association-communication\/","title":{"rendered":"Association Communication"},"content":{"rendered":"\n
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Association Communication<\/h1>\n\n\n\n

The eco Association\u2019s traditional media activities in 2024 were characterised by a mix of political topics, service stories, and practical guidance stemming from Competence Group and project work. The principle of \u201cquality over quantity\u201d led, among other things, to an increase in the share of coverage in leading media outlets to 17 per cent (compared to 13 per cent the previous year).<\/p>\n\n\n\n

Alongside Internet policy topics such as the European elections and the breakdown of the governing coalition, the eco Complaints Office and IT security issues once again formed key pillars of media reporting on eco. One headline topic that garnered wide-ranging media coverage \u2013 including on television and radio news programmes \u2013 was the 40th anniversary of email. eco marked this milestone with a comprehensive media campaign, including background facts and figures as well as interviews with eco experts on email communication.<\/p>\n\n\n\n

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The subject of digital infrastructures \u2013 traditionally a core focus of the Association\u2019s communications \u2013 was again one of eco\u2019s top media topics in 2024. Through targeted and well-founded background information and expert commentary \u2013 particularly in the context of the Alliance for the Strengthening of Digital Infrastructures<\/a> and the topic of energy efficiency potentials of data centres \u2013 a significant number of media clippings were generated. <\/p>\n\n\n\n

A study commissioned by the Alliance and carried out by the German Economic Institute (IW K\u00f6ln) on the Spillover Effects of Data Centres: The Backbone of the AI Revolution in Germany<\/a> was successfully placed in the media, especially around the German Federal Government\u2019s Digital Summit in Frankfurt am Main. The study reinforced the Alliance\u2019s narrative that data centres are the foundation of digital infrastructure and a growth driver for the German economy.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Making artificial intelligence (AI) tangible was the objective of the German-language \u201cKI Future Tech<\/a>\u201d campaign, launched in 2024 in cooperation with Microsoft Germany and conceptualised and implemented by the Association Communication team. The centrepiece of the campaign was the joint \u201cKI Future Tech Summit<\/a>\u201d \u2013 a discussion event where representatives from industry, academia and politics exchanged views on the importance of AI for the competitiveness of Germany\u2019s digital economy, as well as current political and regulatory issues. <\/p>\n\n\n\n

In the lead-up to the event, successful Microsoft AI customer projects were showcased in short video reports. Supported by one or two special episodes of the eco podcast \u201cDas Ohr am Netz\u201d (\u201cAn Ear to the Internet\u201d) and complementary online communication, this high-impact 360-degree campaign demystified AI and made it tangible. Its success led to an agreement with Microsoft later that year to extend the campaign through 2025.<\/p>\n<\/div>\n\n\n\n

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In addition to traditional media work, the Association\u2019s social media communication continues to grow in importance. In 2024, significant increases in follower numbers were achieved on LinkedIn<\/a> (up 22 per cent). Authentic live impressions from eco event formats and trade fair and conference appearances came more strongly into focus. Moreover, we increasingly implemented demands on socio-political issues in social media-friendly formats and prepared quotes from leading figures in the Internet industry on relevant topics for eco\u2019s social media channels.<\/p>\n\n\n\n

LinkedIn also emerged as our strongest social media channel in terms of reach \u2013 total impressions were 63 per cent higher than the previous year. LinkedIn also saw positive development in average engagement rates and thus the number of user interactions per post. By contrast, all key performance indicators (KPIs) on Twitter\/X declined compared to the previous year.<\/p>\n\n\n\n

The eco podcast \u201cDas Ohr am Netz<\/a>\u201c (\u201cAn Ear to the Internet\u201d), which was relaunched in September 2022, continued to perform well in 2024, increasing its play counts by around 12 per cent year-on-year. \u201cDas Ohr am Netz\u201d offers eco member organisations and their topics and speakers an ideal platform and is increasingly being booked directly by members for campaigns and speaker placements.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Finally, in 2024, two events of the German online event format eco PR Briefing<\/a> were held once again. These are designed to deepen exchange with eco members specifically on communications and PR topics. They provide communications professionals from member organisations with exclusive opportunities to gain insights into current industry-relevant issues and explore participation and synergies within joint campaigns. In addition to a traditional PR briefing on online marketing, a newsroom visit to the editorial office of Table. Briefings in Berlin was offered for the first time.<\/p>\n\n\n\n

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Association Communication The eco Association\u2019s traditional media activities in 2024 were characterised by a mix of political topics, service stories, and practical guidance stemming from Competence Group and project work. 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